CRM Magazine: January 2012
Magazine Features
5 Hot Marketing Trends
Customer strategists must step up their engagement efforts as mobile's mercury rises
Can Mobile and IVR Avoid a Fight?
Customer interaction technologies should support one another, not compete
Dominating Your Market by "Easifying" the Customer Decision Cycle
Ever wonder why some word-of-mouth marketing campaigns succeed and others don't? The answers are revealed in the following book excerpt
 
Front Office
New Tools Require a New Mindset
 
Reality Check
When Disruption Is Good
Subscription services lead the business revival
 
The Tipping Point
Redefining CRM
Why one size fits all no longer does
 
Scouting Report
Speech Analytics in the Voice of the Customer Era
A valuable application increases its role
 
Pint of View
Music Lessons
What's fun got to do with learning? Everything.
 
Customer Experience
A Tale of Two Companies
Why successful CRM is all in the mix.
 
Insight
Are CRM's Worst Years Behind It?
Cloud technologies and social networking will drive future demand
Customer Service Is a Complex Ecosystem
Forrester research finds companies lack integration across channels
Don't Count Out Email Yet
New advances make email a smart choice for marketers
Tablets and Smartphones Transform the In-Store Customer Experience
Retailers hope to give consumers new incentives to shop at brick-and-mortar stores
Turn Your Sales Reps Into Challengers
In a tough sales environment, an assertive sales rep trumps relationship builders
 
REAL ROI
Caber Sure Fit Has Sales Growth Covered
The Canadian home décor and furniture-protection products provider gains a 28 percent sales increase with Sage SalesLogix
Creative SEO Strategies Lead to Ringing Results
Distilled works with Impact Dialing to boost search rankings
Yahoo! Search Yields a Better Sales Tool
The Internet search firm's new sales portal is built around Salesforce's Force.com and Chatter platforms
 

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