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Customer strategists must step up their engagement efforts as mobile's mercury rises
Customer interaction technologies should support one another, not compete
Ever wonder why some word-of-mouth marketing campaigns succeed and others don't? The answers are revealed in the following book excerpt
Subscription services lead the business revival
Why one size fits all no longer does
A valuable application increases its role
What's fun got to do with learning? Everything.
Cloud technologies and social networking will drive future demand
Forrester research finds companies lack integration across channels
New advances make email a smart choice for marketers
Retailers hope to give consumers new incentives to shop at brick-and-mortar stores
In a tough sales environment, an assertive sales rep trumps relationship builders
The Canadian home décor and furniture-protection products provider gains a 28 percent sales increase with Sage SalesLogix
Distilled works with Impact Dialing to boost search rankings
The Internet search firm's new sales portal is built around Salesforce's Force.com and Chatter platforms
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