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CRM Magazine: December 2011
Magazine Features
Speech technology can protect customer data against small-scale attacks.
We look at the major events of this year in the CRM industry for hints of what's to come in 2012.
How international growth, social media, and a decline in DVD sales are changing the film industry's marketing strategies.
 
Front Office
 
Reality Check
Keeping pace in a changing world.
 
Customer Centricity
 
The Tipping Point
Fusing CRM and social media is key.
 
Connect
Lessons from the winners: go big, aim high.
 
Pint of View
Love the player, hate the game.
 
Insight
Here's what companies need to know before embracing the social media tool.
A bill in Congress would allow for the delivery of time-sensitive information to mobile phones.
The $1.5 billion deal is part of an "aggressive" move to offer more cloud solutions, Oracle says.
Rapid growth in the SaaS CRM market is paving the way for "Social CRM" adoption, says AMI.
 
REAL ROI
Huntington Bank returned to profitability quickly by re-engineering its customer service processes.
Online discounter taps RightNow for customer care.
A compensation broker reduces agent load with an automated FAQ tool.
 

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