CRM Magazine: December 2011
Magazine Features
Can Voice Biometrics Hack Computer Security?
Speech technology can protect customer data against small-scale attacks.
Past Is Prologue for CRM
We look at the major events of this year in the CRM industry for hints of what's to come in 2012.
The Monday Morning Numbers on Movie Marketing
How international growth, social media, and a decline in DVD sales are changing the film industry's marketing strategies.
 
Front Office
Voicing the Future
 
Reality Check
Sales Collaboration: Can I Get a Little Help Here?
Keeping pace in a changing world.
 
Customer Centricity
Using Social Media for Customer Service Is a Strategic Imperative
Protect and enhance your company's image.
 
The Tipping Point
Customer Intimacy Redux in the Digital Ecosystem
Fusing CRM and social media is key.
 
Connect
CRM Idol, Reviewing the Review
Lessons from the winners: go big, aim high.
 
Pint of View
My Latest Excuse
Love the player, hate the game.
 
Insight
How to Harness the Power of Foursquare
Here's what companies need to know before embracing the social media tool.
Legislative Changes Proposed for Robocall Restrictions
A bill in Congress would allow for the delivery of time-sensitive information to mobile phones.
Oracle to Acquire RightNow Technologies
The $1.5 billion deal is part of an "aggressive" move to offer more cloud solutions, Oracle says.
SMB Hosted CRM Market Set to Triple by 2015
Rapid growth in the SaaS CRM market is paving the way for "Social CRM" adoption, says AMI.
 
REAL ROI
Bank Emerges from the Ashes with Salesforce CRM
Huntington Bank returned to profitability quickly by re-engineering its customer service processes.
HauteLook Gets Help for Help
Online discounter taps RightNow for customer care.
Web Self-Service with 'Instant Answers'
A compensation broker reduces agent load with an automated FAQ tool.
 

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