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CRM Magazine: November 2011
Magazine Features
Hiring, training, and technology are considered keys to raising the customer service standard.
The right damage control recipe can restore confidence in your brand.
TLC star Buddy Valastro shares how his new communications network will help his bakery business grow.
As the startup failure rate grows, owners strive to boost revenue, maintain profitability, and acquire customers.
 
Front Office
Any interaction customers have with your company is a reflection of your brand.
 
Reality Check
Leverage public social media and niche sites to drive traffic to your community
 
Customer Centricity
Stop treating them like children and open a dialogue
 
The Tipping Point
Determine the needs of customers and their value to the organization
 
Connect
Enterprise 2.0 and social CRM form the core of social business
 
Pint of View
Get customers onto the winning team—yours
 
Insight
Current benchmarks are "typically the wrong ones"
Research studies customers' willingness to spend based on state of mind
Materials of this color might be counterproductive for breast cancer awareness, a study finds
Can the Industry Deliver Integrated Support?
Spending in this segment will rival TV advertising by 2016.
 
REAL ROI
Westpac Group installs Holly Connects platform to address customer service woes.
Folica, a purveyor of hair products, partners with Extole to drive customer advocacy by offering special deals.
 

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