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CRM Magazine: September 2011
Magazine Features
Why old-school advertising delivers the wrong message
"Tremendous" buying power is shown by this critical audience for marketers
Workforce optimization suites broaden their focus beyond the company
 
Front Office
To spot customer changes before it's too late, customer interaction strategies must be continually monitored and updated
 
Reality Check
But only one-third of companies are using high-octane information
 
Customer Centricity
This customer-centric position can unite siloed departments
 
The Tipping Point
Engaging customers in personalized dialogue replaces pushing messages through mass media
 
Connect
Early adopters must build trust and community
 
Scouting Report
Too compelling to ignore, the benefits include low startup costs and no capital investment
 
Pint of View
 
Insight
Responsys' third annual Email Design Look Book highlights strategies vital to marketers' future success
SaaS revenue will surpass $21 billion by 2015
Smartphone trends demonstrate the need for an innovative strategy
Investments in monitoring social media rise but still lag customers' use of it
IBM is cashing in on its Netezza, Coremetrics, and Unica deals by adding analytics products
Changing consumers' habits requires financial institutions to sharpen their focus on service, according to report
 
REAL ROI
A men's pants company receives more than it bargained for with Assistly
Merced Systems helps reverse performance in just two years
Blinds.com improves bottom line and organizational efficiency with new phone systems
 

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