CRM Magazine: September 2011
Magazine Features
Marketing to Communities
Why old-school advertising delivers the wrong message
The Healthy, Powerful Midlife Woman
"Tremendous" buying power is shown by this critical audience for marketers
WFO Hears The Voice of the Customer
Workforce optimization suites broaden their focus beyond the company
 
Front Office
Get Personal or Get Abandoned
To spot customer changes before it's too late, customer interaction strategies must be continually monitored and updated
 
Reality Check
Turbocharging CRM with Good Data
But only one-third of companies are using high-octane information
 
Customer Centricity
Hire, and Empower, a Chief Customer Officer
This customer-centric position can unite siloed departments
 
The Tipping Point
Consumers Power Transformational Marketing
Engaging customers in personalized dialogue replaces pushing messages through mass media
 
Connect
The Evolution of Social CRM
Early adopters must build trust and community
 
Scouting Report
Future of Contact Centers Clearly Lies in the Clouds
Too compelling to ignore, the benefits include low startup costs and no capital investment
 
Pint of View
I Scream, You Scream, We All Scream for … Short Ribs?
Food trucks live and die by social CRM
 
Insight
Email Marketing Has the Look
Responsys' third annual Email Design Look Book highlights strategies vital to marketers' future success
Cloud Expected to Keep Rising
SaaS revenue will surpass $21 billion by 2015
Mobile Retail Entering Support Phase
Smartphone trends demonstrate the need for an innovative strategy
Companies That Listen Get Results
Investments in monitoring social media rise but still lag customers' use of it
Acquisitions Pay Big Bounty for Big Blue
IBM is cashing in on its Netezza, Coremetrics, and Unica deals by adding analytics products
Market Focus: Financial Services—Retail Banks Need an Overhaul
Changing consumers' habits requires financial institutions to sharpen their focus on service, according to report
 
REAL ROI
Bonobos Gets a Leg Up in Customer Engagement
A men's pants company receives more than it bargained for with Assistly
Sprint Goes From Customer Satisfaction Laggard to Leader
Merced Systems helps reverse performance in just two years
Call Center Software Opens A Window of Opportunity
Blinds.com improves bottom line and organizational efficiency with new phone systems
 

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