CRM Magazine: August 2011
Magazine Features
The 2011 CRM Influential Leaders
The 2011 CRM Rising Stars
The 2011 CRM Market Leaders
The 2011 CRM Elite
 
Front Office
CRM Recovers with Low-Cost Options
Being agile in today's competitive market enables organizations to better respond to customers' changing needs.
 
Reality Check
Overcoming Skepticism to Exploit Social CRM
Many executives fear a healthy two-way conversation with customers
 
Customer Centricity
Obsess About Your Customers, Not Competitors
Immerse yourself in the world of your clients to appreciate their true expectations
 
The Tipping Point
CRM Analytics: Shifting the Balance
What's relevant to customers and sustainable for businesses?
 
Connect
Is Social Commerce Disruptive or Intrusive?
Issues like privacy and fair use of data pose a formidable challenge
 
Pint of View
Can I Help You? Can I Help You? Can I Help You?
CRM requires listening, not just speaking
 
Insight
Global CRM Market to Grow by $1.3 Billion in 2011
Oracle generates biggest share of $16.5 billion in annual revenue
Forrester Bestows Voice of the Customer Awards
Adobe, Fidelity, and JetBlue recognized for outstanding performance
Slow and Steady Loses This Race
OfficeDepot.com and SierraTradingPost.com rank first for fastest phone and email customer support
Changing the Channel
Research reveals how consumers will contact customer service within the next two years
New EU Regulations to Affect Email, Online Marketing
Opt-in consent required for emails and for tracking the online activity of Web site visitors
A Lot to Manage
CRM can help firms struggling with longer selling processes
 

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