CRM Magazine: July 2011
Magazine Features
eSurvivor: Commerce Challenge
Fierce battle centers on retail players and favors those who adapt best to new market dynamics
The Shifting e-Commerce Marketplace
Companies seeking suppliers have plenty from which to choose, but the market is turbulent
Mobile Commerce: The New Retail Therapy
Shopping trend empowers consumers and challenges business strategies
Mobile e-Commerce in the B2B Sector
Digital Deals du Jour All the Rage in e-Commerce
Groupon and others put group buying discounts on the menu
 
Front Office
Our New e-Commerce Reality
All's fair in love and war—and retail
 
Reality Check
Gas Prices Fuel UCS, Web Conferences
The need to reduce travel spurs front-office solutions
 
Customer Centricity
Fundamentals Trump Everything
Providing an extraordinary experience should never compromise the basics
 
The Tipping Point
Rx for Social Intelligence Center
Mix skilled workers, listening platform, and measurable objectives
 
Connect
Never Underestimate the Power of Traditional Methods
It's not the medium but, rather, how you use it to engage customers that counts
 
Pint of View
Children Are the Currency
Courting kids in the experience economy
 
Insight
Just the Facts? Not Really
Many firms use analytics data inconsistently and rely on personal experiences when engaging customers
The Digital Age of Marketing
Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015
Smartphone Shopping Sprees on the Rise
Half of Americans use their mobile devices to make purchases, study shows
Market Focus: Government--Better Outreach with Outbound
Mass-messaging systems help keep constituents informed
 
REAL ROI
Census Bureau Takes to the Cloud
Acumen's customized CRM application manages partner organizations and provides extensive reports
Utility Giant Re-Energized
A major American energy company uses a customized sales program to cross-sell its way to higher profits
Brand Those Tweets
K9Cuisine.com generates a revenue increase simply by keeping its name in tweeted URLs
 

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