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CRM Magazine: November/December 2010
Magazine Features
Text messages remain a big part of any mobile campaign, but these days a multichannel approach is what really connects
Mobile service is finally catching on with consumers of all ages—but not everyone is embracing the same methods
After years of unfulfilled promise, CRM and mobile technology are finally making a move.
 
Front Office
 
Reality Check
The industry needs to overcompensate for its tragic misuse of compensation management.
 
Customer Centricity
Contact centers risk wasting powerful technology on the automation of imperfect processes
 
The Tipping Point
Customer analytics are emerging as a competitive advantage.
 
Scouting Report
Optimizing your interactive voice response system may require only a small investment
 
Pint of View
Don't just store your customer data—use it
 
Insight
What Google Instant means for the future of search engine optimization
The lessons universities are learning about emerging technologies
Oracle's massive annual gathering garners a lot of press—both good and bad
The coauthors of Empowered underscore a new-found source of corporate strength.
 
REAL ROI
Astadia and Salesforce CRM help a data-hosting firm increase annual revenue by 200 percent to 300 percent
A provider of performance management software improves its own marketing performance
Identifying a few dropped signals enables Telvista to filter out more of the noise in its agent-training processes.
A travel service for military personnel uses SMS and live chat to ensure its customers can communicate
 

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