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CRM Magazine: September 2010
Magazine Features
It's been nearly three decades since a little movie made Reese's Pieces a household name. Have product-placement marketers learned anything since then?
Marketers turn to in-game advertising for product placements targeting more-engaged consumers.
If your contact center empire feels as if it's crumbling all around you, these best practices may help you reclaim the seat of power.
A Guide to Best Practices
Hotels are finding a home away from home in social media, and boosting the customer experience in the process.
 
Front Office
Your challenge, in a lot of ways, is to infuse what you do with humanity.
 
Reality Check
Sustainability, in all its forms, may be the industry's next big thing.
 
Customer Centricity
In a space this new there's nowhere to go but up.
 
The Tipping Point
Tight budgets and heightened expectations combine to pose a challenge.
 
Scouting Report
What contact centers must do to manage workforce management.
 
Pint of View
Most companies can't—or won't.
 
Insight
Despite unveiling three reports on social software, some in the industry question whether the research giant has done justice to a still-exploding sector.
A proposed federal tax on overseas calls has the potential to radically alter the contact center industry.
Customers can extend the reach of your marketing campaigns—but you have to know how to motivate them.
 
REAL ROI
A unit of Prudential Financial invests in Salesforce.com to revive a lethargic sales and customer retention program.
Becker Professional Education studies RightNow Technologies' sales and marketing tools.
With ClickFox, Sprint takes an analytical look at its crosschannel customer experience—and saves millions in the process.
 
Secret of My Success
Marketing services provider eMediaNode turns to ATG Call Tracking to better serve prospects and customers' customers.
 

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