CRM Magazine: September 2010
Magazine Features
Putting the Pieces in All the Right Places
It's been nearly three decades since a little movie made Reese's Pieces a household name. Have product-placement marketers learned anything since then?
Got Game?
Marketers turn to in-game advertising for product placements targeting more-engaged consumers.
11 Tips to Conquer Contact Centers
If your contact center empire feels as if it's crumbling all around you, these best practices may help you reclaim the seat of power.
Hosted Contact Center Implementations
A Guide to Best Practices
The Hospitality Suite
Hotels are finding a home away from home in social media, and boosting the customer experience in the process.
 
Front Office
Has Our Technology Exceeded Our Humanity?
Your challenge, in a lot of ways, is to infuse what you do with humanity.
 
Reality Check
The Greening of CRM
Sustainability, in all its forms, may be the industry's next big thing.
 
Customer Centricity
The Growth of Social Media in Customer Service
In a space this new there's nowhere to go but up.
 
The Tipping Point
Marketing on a Leash
Tight budgets and heightened expectations combine to pose a challenge.
 
Scouting Report
The Golden Age of WFM
What contact centers must do to manage workforce management.
 
Pint of View
Can Ya See the Real Me?
Most companies can't—or won't.
 
Insight
Does Social CRM Need Gartner’s Seal of Approval?
Despite unveiling three reports on social software, some in the industry question whether the research giant has done justice to a still-exploding sector.
A Tax on Every Call?
A proposed federal tax on overseas calls has the potential to radically alter the contact center industry.
Required Reading: Marketers, Start Your Engines
Customers can extend the reach of your marketing campaigns—but you have to know how to motivate them.
CRM on Twitter: September 2010
 
REAL ROI
Retired and Retried
A unit of Prudential Financial invests in Salesforce.com to revive a lethargic sales and customer retention program.
Learning a Valuable Lesson
Becker Professional Education studies RightNow Technologies' sales and marketing tools.
Call Weighting
With ClickFox, Sprint takes an analytical look at its crosschannel customer experience—and saves millions in the process.
 
Secret of My Success
Tracking Touch-Tone Opportunities
Marketing services provider eMediaNode turns to ATG Call Tracking to better serve prospects and customers' customers.
 

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