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It's been nearly three decades since a little movie made Reese's Pieces a household name. Have product-placement marketers learned anything since then?
Marketers turn to in-game advertising for product placements targeting more-engaged consumers.
If your contact center empire feels as if it's crumbling all around you, these best practices may help you reclaim the seat of power.
A Guide to Best Practices
Hotels are finding a home away from home in social media, and boosting the customer experience in the process.
Your challenge, in a lot of ways, is to infuse what you do with humanity.
Sustainability, in all its forms, may be the industry's next big thing.
In a space this new there's nowhere to go but up.
Tight budgets and heightened expectations combine to pose a challenge.
What contact centers must do to manage workforce management.
Most companies can't—or won't.
Despite unveiling three reports on social software, some in the industry question whether the research giant has done justice to a still-exploding sector.
A proposed federal tax on overseas calls has the potential to radically alter the contact center industry.
Customers can extend the reach of your marketing campaigns—but you have to know how to motivate them.
A unit of Prudential Financial invests in Salesforce.com to revive a lethargic sales and customer retention program.
Becker Professional Education studies RightNow Technologies' sales and marketing tools.
With ClickFox, Sprint takes an analytical look at its crosschannel customer experience—and saves millions in the process.
Marketing services provider eMediaNode turns to ATG Call Tracking to better serve prospects and customers' customers.
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