CRM Magazine: July 2010
Magazine Features
Over the last 15 years, CRM projects and plans may have changed dramatically, introducing new angles and complex combinations, but the overarching goal of improving the customer relationship has remained a straight shot.
McGraw-Hill learns to sell smarter.
Sigma Financial turns sales into something more than spreadsheets.
Professional services firm Ceridian brings its independent salesforces under one CRM roof.
How AAA Mid-Atlantic turned database marketing into member retention.
Financial services firm Raymond James Financial gently offers its more than 5,000 advisors and associates a CRM interface they're familiar with.
Front Office
Reality Check
Your customer-centric business strategy must become a two-way street.
Customer Centricity
Failed CRM projects of the past may lead to a promising future.
The Tipping Point
Words of wisdom drawn from decades of disappointment.
Pint of View
Are we suffering from too little data, or wallowing in too much of it?
Why the badge is finally one worth wearing.
A slew of recently released Web analytics products may advance the collection of customer data from social networks.
A new book examines what it takes to engender the strongest kind of customer loyalty.
Secret of My Success
A cloud-based CRM implementation helps a digital sales agency drive its solutions into the future.

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