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Crumbling into Communities
Even as Facebook's membership nears the half-billion mark, your customers are splintering into thousands of other communities. Whether or not these groups are yours, you need to pay attention.
Crafting a Community
Companies can corral as many customers as they like, but any true community has to truly benefit its members—customers and companies alike.
Online roles and responsibilities
Marketing to a Community
Gathering your company's brand fanatics together is only the start. Now you have to mind your messaging.
Infiltrating the Community
When customers gather in social networks beyond the brand's control, the marketing effort has to adapt.
Employing a Community
How Zappos.com became a billion-dollar company—by delivering happiness, an exclusive excerpt from the new book by Zappos.com Chief Executive Officer Tony Hsieh.
Cutting the Community
Facing a difficult economic outlook, Zappos.com handled a critical cutback with astonishing transparency.
What You Are Is Who You Are
On January 3, 2009, Zappos.com Chief Executive Officer Tony Hsieh posted "Your Culture Is Your Brand," a now-famous message on the company's blog. We've included an excerpt of that blogpost here, but the original can be found at http:sn.im/hsieh/010309.
Social CRM Is Growing Up Fast
Is Your Community of Customers Sustainable?
Eventually, you have to start buying your competitors' clients.
Postcards from the Edge
Just because you can engage with a community doesn't mean you have to.
The Tipping Point
Five More Community-Prep Steps
Sure, you've covered the basic guidelines—but you're not ready yet.
Analyzing the Workforce
Analytics and on-demand offerings are changing the nature of workforce optimization.
Pint of View
Your Community Is Almost Entirely Mute
And yet communities are expected to reflect the people who show up—even the quiet ones.
Crashing the Community
Nestlé feels the crunch when its own social network turns from semi-sweet to dark.
What Is Going On Down There?
In the land of 'feminine-hygiene marketing,' a new campaign changes the way products are advertised.
Market Focus: Sports and Entertainment
Facing Off with Social Media: Two National Hockey League franchise have goals for Facebook and Twitter.
Required Reading: Measuring Your Social Marketing
In his new book, Social Media Metrics, Jim Sterne explains the right way to gauge your success.
CRM on Twitter: June 2010
Learn Before You Leap
Leapfrog, a maker of educational products, gives its customers something to jump up and down about: an online community powered by Lithium Technologies.
A Community in Crisis
A specialist in real estate information offers answers amid a sea of foreclosures.
Secret of My Success
Wax On, Wax Off
A Communispace-built community helps Turtle Wax shine up relationships and burnish its brand.
Mark Okicich, former director of marketing at Turtle Wax, as told to Lauren McKay
Choose a Winning Combination of Customer Experience Metrics
Adobe Continues to Rev Up Digital Marketing Assets
Customer Service Is the Only Metric That Matters
Lattice Engines Adds Functionality to salesPRISM
Using Data for a Personalized Customer Experience
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Database Trends and Applications
Faulkner Information Services
Streaming Media Producer
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