Biographical Information

Sophie Slowe

Sophie Slowe is vice president of strategy at Kitewheel, heading up the journey strategy team and working collaboratively with partners to map out rules-powered, consumer journeys. An New York–based Brit with 10 years of integrated marketing experience on both sides of the pond; she has a deep understanding of consumer behavior and specializes in communications planning, CRM, media strategy, user experience, interactive design (Web, social, email, mobile, video, and IoT), AdTech, and MarTech.

Articles for Sophie Slowe

3 Steps to Kick Off Your Customer Journey Initiative

It seems like a daunting project, but getting started is easier than marketers may think. Here's how.