Biographical Information
Darya Yermashkevich

Darya Yermashkevich is a CRM technology observer at ScienceSoft, an IT consulting company headquartered in McKinney, Texas. Yermashkevich started off as a business blogger researching web portal solutions, HRM, ITSM, and CRM technologies. Now she shares her hands-on experience, based on real-life CRM analysis, as well as insights into the CRM industry in her business writing with a particular focus on customer experience and advanced use of CRM software.
Articles By Darya Yermashkevich
There's no need to suffer through wasted time and lost content, but your integration options will depend on what you need to accomplish.
Posted 19 Dec 2017
CRM projects most often fail because salespeople resist using the software—and often for good reason. Here's how companies can engage in CRM failure prevention.
Posted 28 Aug 2017
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