Biographical Information

Darya Yermashkevich

Darya Yermashkevich is a CRM technology observer at ScienceSoft, an IT consulting company headquartered in McKinney, Texas. Yermashkevich started off as a business blogger researching web portal solutions, HRM, ITSM, and CRM technologies. Now she shares her hands-on experience, based on real-life CRM analysis, as well as insights into the CRM industry in her business writing with a particular focus on customer experience and advanced use of CRM software.

Articles for Darya Yermashkevich

Salesforce-SharePoint Integration Can Overcome Collaborative Pitfalls

There's no need to suffer through wasted time and lost content, but your integration options will depend on what you need to accomplish.

The Biggest CRM Pain Points for Sales Reps, and How to Solve Them

CRM projects most often fail because salespeople resist using the software—and often for good reason. Here's how companies can engage in CRM failure prevention.