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Dipanjan Chatterjee


Dipanjan Chatterjee is a vice president and principal analyst at Forrester Research. Listen to Forrester’s “What It Means” podcast, where Chatterjee discusses the evolution of brand management and why legacy brand frameworks no longer cut it in the age of the customer.

Articles By Dipanjan Chatterjee
For brand energy to translate into consumer action (buying), a emotional connection must be made
Posted 28 Aug 2017 [September 2017 Issue]
 
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