As Head of Strategy at Waterfall, Matt Silk drives innovative mobile marketing programs for brands in the retail and restaurant space with the goal of increasing consumer engagement, generating revenue, and expanding the brand’s footprint. Waterfall is a leading provider of mobile marketing SaaS, offering solutions that enable brands to build their existing customer database and drive top-line revenue with targeted, relevant mobile content through SMS, MMS, wallet, rich media, push or beacon solutions. Prior to Waterfall, Silk was director of retail product management at E*TRADE Financial, where he was responsible for web brokerage and core user experience. He began his career at the Wharton Small Business Development Center, where he managed a portfolio of clients and provided one-on-one management consulting to entrepreneurs in the Philadelphia region.