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Biographical Information
Brooke Niemiec


Brooke Niemiec is chief marketing officer at Elicit, where she leads a team of researchers and marketing strategists to evolve Elicit's actionable intelligence platform. Before joining Elicit, Brooke was the head of CRM and loyalty for JCPenney and previously managed customer insight at Disney and marketing strategy at Boeing. Elicit's Fortune 500 clients include Southwest Airlines, Fossil, GameStop, Sephora, BevMo!, HomeAway, Best Buy, and Pier 1 Imports.

Articles By Brooke Niemiec
What is the right way to track CX? The best solution(s) will strike a balance between simplicity and usefulness.
Posted 28 Mar 2017
Everything from the positioning, the platform, and the brand promise should act as a filter for how you communicate with and support your customers. Part two of a two-part series.
Posted 13 Oct 2016
Between marketing, fulfillment, and support, there are dozens of interactions that make up, and affect, the customer experience. Here's how to get a handle on them. The first in a two-part series.
Posted 08 Sep 2016
 
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