Biographical Information

Nathalie Belanger

As Aptos's vice president of customer engagement solutions, Nathalie Belanger oversees product management, product marketing, and strategic consulting for Aptos POS (store, mobile store, and payment), digital commerce (e-commerce and enterprise order management), and CRM/clienteling. An accomplished leader with extensive senior experience in retailing and retail technology, Belanger was previously vice president, e-commerce, at Reitmans Canada and was on the executive leadership team of Aeroplan, one of the largest loyalty marketing firms in North America.

Articles for Nathalie Belanger

Peering Past Millennials: 4 Ways to Target the Centennial Shopper

If you thought Millennials were a challenge, get ready for the Centennials: They're both thriftier and have a shorter attention span, and soon they'll make up more than a third of all customers.