Biographical Information
Eric Holtzclaw is chief strategist at PossibleNOW, a provider of preference management and marketing solutions, and the author of Laddering: Unlocking the Potential of Consumer Behavior.
Articles for Eric Holtzclaw
Do You Know How to Drive Your ESP?
05 Oct 2015
Don't let structural challenges—complex approval processes, siloed customer data, even organizational insecurity—block you from realizing the power of your email engine.