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Biographical Information
Danny Estrada


Danny Estrada has worked in CRM for the past 20 years. As a practice leader, he has guided teams through the implementation and development cycles of more than 500 CRM projects. He is the author of the Practical CRM blog (http://blog.practicalcrm.net) and a speaker on real-world application of CRM concepts. You can reach him at destrada@practicalCRM.net.

Articles By Danny Estrada
CRM systems are stronger and more packed with features than ever, but users aren't always rushing to use them. Here's how one firm changed that
Posted 20 Mar 2018 [April 2018 Issue]
Good pipeline management requires clear thinking and knowing when to cut a deal loose.
Posted 31 Jul 2017 [August 2017 Issue]
A company learns that it can be both
Posted 27 Feb 2017 [March 2017 Issue]
A platform change (if you need it) signals a good time to update your processes and mind-set, too
Posted 25 Jul 2016 [August 2016 Issue]
An industry begins to accept it has to work harder to find and keep customers—and CRM can help
Posted 22 Feb 2016 [March 2016 Issue]
Integrating marketing tools with CRM keeps everyone in the loop
Posted 01 Sep 2015 [September 2015 Issue]
Establishing expectations and enabling intelligent data flow are key to your mobile blueprint.
Posted 13 Aug 2015
What are vendors leaving out of the conversation?
Posted 01 Mar 2015 [March 2015 Issue]
 
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