Biographical Information

Jake Wobbrock

Jake Wobbrock is an associate professor in the Information School at the University of Washington. He is the cofounder, president, and CEO of AnswerDash, which helps companies offer selection-based, self-service answers on their Web sites, Web applications, and via mobile devices.

Articles for Jake Wobbrock

Changing Consumer Behaviors Make Self-Service Growth Inevitable

To give today's customers what they want, help them help themselves.