Biographical Information
Alan Adler
founder, Alan Adler Associates

Alan Adler (alan@alanadlerassociates.com) is an award-winning national marketing consultant, speaker, author, columnist, and CRM pioneer. His new book, Getting the Fish to Swim to YOU & Keeping Them in YOUR Boat: Marketing Wisdom to Attract & Retain Customers, is available at www.GettingTheFishToSwimToYou.com.

Articles By Alan Adler
We're facing a period of significant change — and measuring the impact of change is what CRM does best.
Posted 25 Oct 2010
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