Biographical Information

Adrian King

director of product marketing, MetraTech

Adrian King (aking@metratech.com) is director of product marketing at MetraTech, an innovative provider of billing, charging, settlement, and customer care products. With more than 10 years' experience in billing, King oversees MetraTech's product marketing strategy.

Articles for Adrian King

Let Customers 'Have It Their Way'

Stop the inflexibility that threatens the sale.