Biographical Information

Rick Reilly

project director, LRA Worldwide

Rick Reilly (richard.reilly@lraworldwide.com) is a consultant with LRA Worldwide (www.lraworldwide.com), a leading 

research and consulting firm specializing in 

customer experience management. Reilly has a background in luxury-hotel operations and interactive marketing; he currently serves as an engagement lead and strategic advisor on several multinational client projects with LRA. 

Articles for Rick Reilly

The Warm-and-Fuzzy Score

Surveys and quality assurance are important, but how do your customers feel about their experience?