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David Rich
managing director, CRM practice, Accenture

David Rich (david.b.rich@accenture.com) is the managing director of the CRM practice at Accenture, a company that specializes in management consulting, outsourcing, and systems integration technology.

Articles By David Rich
Give customers an opportunity to play an active role in customizing their customer service
Posted 10 Feb 2010 [February 2010 Issue]
What history—and a survey of current behavior—can teach us about the threat to customer loyalty.
Posted 26 Jan 2010 [January 2010 Issue]
A shift from managing volume to managing relationships.
Posted 01 Oct 2009 [October 2009 Issue]
A customer-centric approach for emerging markets.
Posted 01 Jul 2009 [July 2009 Issue]
 

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