Ian Truscott is vice president of content management product strategy at Alterian. He is responsible for leading the strategic product vision and market direction for Alterian's Web Content Management products, which were incorporated into the Alterian portfolio following the acquisition of Mediasurface (and its flagship products Morello and Immediacy) in July 2008. Truscott's role also extends to ensuring customer satisfaction, product-led communications, sales and delivery support, and compliance responsibilities. He previously held the position of chief technology officer at Mediasurface, with responsibility for the technical vision and development of the Morello product. His passion for Web technologies and experience of enterprise software has grown over the last decade through engaging with global blue-chip organizations such as AstraZeneca, McDonald's, Diageo, and Glaxo, while working for some of the major vendors and pioneers in this arena across the United States and Europe.