Biographical Information
Loren McDonald
vice president of industry relations, Silverpop

Loren McDonald (lmcdonald@silverpop.com) is vice president of industry relations for Silverpop, an email marketing services company. He is an email and B2B marketing expert with more than 24 years of experience in consulting and strategic planning. For more information, visit www.vtrenz.com.

Articles By Loren McDonald
Marketing must show its strategic value—or else.
Posted 23 Feb 2009
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