Biographical Information
Loren McDonald
vice president of industry relations, Silverpop

Loren McDonald is vice president of industry relations at Silverpop, an IBM company. He is an email and B2B marketing expert with three decades of experience in consulting and strategic planning.

Articles By Loren McDonald
Combine triggered and 'white space' emails for a successful strategy.
Posted 13 Mar 2015
Marketing must show its strategic value—or else.
Posted 23 Feb 2009
Popular Articles

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