Authors: Anirudh Kulkarni

Biographical Information

Anirudh Kulkarni
founder and managing principal, Customer Value Partners

Anirudh Kulkarni (akulkarni@cvpcorp.com) is founder and managing principal of Customer Value Partners, a customer lifecycle management consulting firm.

Articles By Anirudh Kulkarni

Challenge Your “Market Permission”

Capture new markets — or reinvigorate existing ones — by reevaluating how those markets perceive your brand.

Posted 07 Jan 2010

Give Customers What They Don’t Expect

Raise the bar, instead of falling short of it.

Posted 01 Jan 2009 [January 2009 Issue]

Popular Articles

Net Promoter Creator to Release Social Media Measurement Tool

Meet Customers' Needs with an "Outside-In" Approach

The Power of Attribution Marketing

Salesforce.com Makes the Help Desk Social and Mobile with Desk.com

Microsoft Unveils Microsoft Dynamics CRM Mobile

RSS Feeds