Biographical Information
Wendy Hewson

Articles By Wendy Hewson

Our third Sistrum survey into online customer service survey found that, of over 180 major UK companies who actively promoted their website in their television and print advertising, 11 out of 12 are wasting hot sales leads.

Posted 18 Jun 2001
Improvements in Internet pre-sales service provide opportunities to leverage sales undreamed of by traditional direct marketers. This leverage blows a hole through most attempts to measure the effectiveness of the Web as a sales channel. For most organisations, the micro-management of Web marketing campaigns is equivalent to throwing water in the wind against a Force 8 gale of missed sales opportunities.
Posted 01 May 2001
Popular Articles

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us