Authors: Wendy Hewson

Biographical Information

Wendy Hewson

Articles By Wendy Hewson

eCRM - Measuring the Effectiveness of Web Channels

Our third Sistrum survey into online customer service survey found that, of over 180 major UK companies who actively promoted their website in their television and print advertising, 11 out of 12 are wasting hot sales leads.

Posted 18 Jun 2001

UK Perspective: Measuring the Effectiveness of Web Channels

Improvements in Internet pre-sales service provide opportunities to leverage sales undreamed of by traditional direct marketers. This leverage blows a hole through most attempts to measure the effectiveness of the Web as a sales channel. For most organisations, the micro-management of Web marketing campaigns is equivalent to throwing water in the wind against a Force 8 gale of missed sales opportunities.

Posted 01 May 2001

Popular Articles

Predictive Analytics in Action

Prepare for the Age of the Customer

Salesforce.com "Doubles Down" on Marketing

Five Steps to Giving Marketers Data Ownership

Gigya Revs Up B2C Data Management

Other Sites from
Information Today:

Marketplace

ITIResearch.com
ITIResearch.com - A collection of market research and reports for executive management and business & IT professionals

FREE CRM magazine subscription.
Invest in your career and read CRM magazine every month.