Biographical Information
J. David Lashar
associate partner, CRM practice, IBM Global Business Services

J. David Lashar (dlashar@us.ibm.com) is an associate partner in the CRM practice of IBM Global Business Services and the leader of the IBM CRM SaaS Center of Excellence.

Articles By J. David Lashar
Imperatives for CRM leaders in the automotive industry.
Posted 01 Dec 2012 [December 2012 Issue]
Technology and strategy convert customer interactions into actionable insight
Posted 17 Mar 2011 [April 2011 Issue]
Words of wisdom drawn from decades of disappointment.
Posted 14 Jul 2010 [July 2010 Issue]
The contact center can finally benefit from software-as-a-service.
Posted 06 Apr 2010 [April 2010 Issue]
An on-demand CRM platform involves a partner-selection process as well.
Posted 01 Nov 2009 [November 2009 Issue]
Trade-Offs, Part 2 — The Technology Side: "The end of software" doesn't mean the end of software headaches.
Posted 01 Aug 2009 [August 2009 Issue]
That is the question. (The answer may surprise you.)
Posted 01 May 2009 [May 2009 Issue]
Constrained spending is no excuse for CRM stagnation.
Posted 01 Feb 2009 [February 2009 Issue]
One "s" stands for "service"—so provide some.
Posted 01 Oct 2008 [October 2008 Issue]
Advance planning is the way to truly improve the customer experience.
Posted 01 Jul 2008 [July 2008 Issue]
Software-as-a-service fulfills its value proposition -- sometimes.
Posted 01 May 2008 [May 2008 Issue]
You may think you are, but the truth is this: Size matters.
Posted 01 Feb 2008 [February 2008 Issue]
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