Biographical Information
Mike Allan

Articles By Mike Allan
Organizations making the most of email marketing rarely, if ever, think only in terms of one email.
Posted 29 Sep 2003
Today, email addresses are often the first piece of information requested following name and mailing address.
Posted 23 Jun 2003
The smart marketer realizes the long-term value of establishing specific goals for any email-marketing program.
Posted 12 May 2003
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