Biographical Information
David Bradford

Articles By David Bradford
CRM isn't just about sales force automation, customer loyalty, or 360-degree customer views. It's also about the processes that support those ideas.
Posted 09 Jun 2003
It's time to move pricing out of the back office and into the front office, which is becoming easier to achieve as customer relationship management (CRM) application vendors add more sophisticated pricing functionality to their product suites.
Posted 16 Dec 2002 [December 2002 Issue]
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