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David Bradford

Articles for David Bradford

Five Benefits of Moving Pricing Into Your CRM Application

CRM isn't just about sales force automation, customer loyalty, or 360-degree customer views. It's also about the processes that support those ideas.

Five Benefits of Moving Pricing Into Your CRM Application

It's time to move pricing out of the back office and into the front office, which is becoming easier to achieve as customer relationship management (CRM) application vendors add more sophisticated pricing functionality to their product suites.