Articles By Kristin Zhivago
When CRM is good, it's very, very good. But when it's bad...
Before you sign the contract, be absolutely certain that your back-end technology is the best fit for your marketing strategy.
Posted 15 Jan 2001
You may have to borrow a few pages from someone else's book to make sure you have the right skills for the new economy.
Is it live? Or is it Eve?
Tips for successful e-mail marketing efforts.
Posted 05 Jul 2000
if you do it right, an e-mail marketing campaign can generate web-site visits and sales.
Understanding the server technology that supports your marketing automation system could take time, but it's a must for successful deployment.