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Kristin Zhivago


Articles By Kristin Zhivago
When CRM is good, it's very, very good. But when it's bad...
Posted 28 Jan 2001 [February 2001 Issue]
Before you sign the contract, be absolutely certain that your back-end technology is the best fit for your marketing strategy.
Posted 15 Jan 2001
You may have to borrow a few pages from someone else's book to make sure you have the right skills for the new economy.
Posted 21 Nov 2000 [December 2000 Issue]
Is it live? Or is it Eve?
Posted 19 Jul 2000 [August 2000 Issue]
Tips for successful e-mail marketing efforts.
Posted 05 Jul 2000
if you do it right, an e-mail marketing campaign can generate web-site visits and sales.
Posted 25 May 2000 [June 2000 Issue]
Understanding the server technology that supports your marketing automation system could take time, but it's a must for successful deployment.
Posted 25 May 2000 [May 2000 Issue]
 
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