Biographical Information
Leslie Ament previously served as the chief research officer at Hypatia Research Group, serves on the editorial board of the Journal of Applied Marketing Analytics, and is currently on leave from her role as a research leader at Deloitte.
Articles for Leslie Ament
Is Your Enterprise Ready for Direct-to-Consumer Business?
27 Feb 2020
The final point of sale in an omnichannel marketplace is shifting
Are Grocery Services Profitably Delivering on Customer Experience?
25 Apr 2019
The last mile of direct-to-consumer supply chain is challenging
Retailers Need to Adapt to the Smart Customer
01 Dec 2017
Smartphone-wielding customers are reshaping the shopping experience, both online and in-store.
Omnichannel Journey Design—Is Your Business Ready?
31 Jul 2017
Your customers want to interact with you when, and how, they choose. Your journey design processes should support them.
Success Strategies for Leveraging Customer Intelligence
01 Sep 2006
Selective investment in high-value customers empowers companies.
Get Marketing ROI Now
11 Aug 2003
Marketing professionals justify their value in contributing to an organization's financial success by setting goals and managing expectations; by developing and executing results-oriented campaigns; and by measuring and quantifying results, among other key actions.