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Biographical Information
Leslie Ament


Leslie Ament is retail, wholesale, and distribution research leader for Deloitte’s Center for Industry Insights (C&IP) and Editorial Board, Journal of Applied Marketing Analytics. Her research encompasses customer intelligence, interaction management, advanced analytics, GRC, social, and text analytics. A CRM practitioner, Ament has driven process requirements and implementation for both on-premises and SaaS CRM systems.

Articles By Leslie Ament
Smartphone-wielding customers are reshaping the shopping experience, both online and in-store.
Posted 20 Nov 2017
Your customers want to interact with you when, and how, they choose. Your journey design processes should support them.
Posted 31 Jul 2017 [August 2017 Issue]
Selective investment in high-value customers empowers companies.
Posted 01 Sep 2006
Marketing professionals justify their value in contributing to an organization's financial success by setting goals and managing expectations; by developing and executing results-oriented campaigns; and by measuring and quantifying results, among other key actions.
Posted 11 Aug 2003
 
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