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Biographical Information
Leslie Ament


Leslie Ament is retail, wholesale, and distribution research leader for Deloitte’s Center for Industry Insights (C&IP) and Editorial Board, Journal of Applied Marketing Analytics. Her research encompasses customer intelligence, interaction management, advanced analytics, GRC, social, and text analytics. A CRM practitioner, Ament has driven process requirements and implementation for both on-premises and SaaS CRM systems.

Articles By Leslie Ament
Your customers want to interact with you when, and how, they choose. Your journey design processes should support them.
Posted 31 Jul 2017 [August 2017 Issue]
Selective investment in high-value customers empowers companies.
Posted 01 Sep 2006
Marketing professionals justify their value in contributing to an organization's financial success by setting goals and managing expectations; by developing and executing results-oriented campaigns; and by measuring and quantifying results, among other key actions.
Posted 11 Aug 2003
 
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