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Tony Emmerton

Articles By Tony Emmerton
When choosing a new CRM solution, do you go with a fully integrated CRM package or do you select best-of-breed components that provide a close individual fit to each functional requirement but need to be integrated with each other? Many customer service executives and IT managers face this dilemma. This article reviews each approach along with market trends to help managers choose the most suitable direction.
Posted 09 May 2001
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