Biographical Information

Articles for Carol Ellison

Paper Cuts

Most of your customers now say they prefer electronic bills to paper ones. This can be great news--provided you make the most of the opportunity to strengthen the customer relationship

The 2006 Elite

Satisfied customers, soaring returns on investment, cool runnings of both back- and front-end office processes--meet the CRM-enabled companies that planned implementations the way they should be done.

Fever Pitch

Viral marketing: The buzz that builds brands fast (pass it on).

8 Email Marketing Tips

Experts provide commonsense advice about 'one of the most powerful and yet one of the most dangerous mediums of communication.'

BPO: When Quality Counts

Today many companies are finding it more efficient to outsource all or part of their data management or data-integrity processes to customer data integration firms.