Articles By Carol Ellison
Most of your customers now say they prefer electronic bills to paper ones. This can be great news--provided you make the most of the opportunity to strengthen the customer relationship
Satisfied customers, soaring returns on investment, cool runnings of both back- and front-end office processes--meet the CRM-enabled companies that planned implementations the way they should be done.
Viral marketing: The buzz that builds brands fast (pass it on).
Experts provide commonsense advice about 'one of the most powerful and yet one of the most dangerous mediums of communication.'
Today many companies are finding it more efficient to outsource all or part of their data management or data-integrity processes to customer data integration firms.