Biographical Information
Articles for David Sims
Simple Is As Simple Does
24 Nov 2001
More CRM buyers are looking for software that's simple--but that doesn't mean simpleminded.
Tailoring Online Self-help to the B2B User
13 Sep 2001
The potential for online self-help is largely unrealized in the B2B arena, but with spiraling support costs, that's likely to change. B2B online help is not interchangeable with B2C, however. Partnerships and technical requirements create different needs that must be addressed in B2B self-help environments.
Bringing Online Help to the B2B World
19 Jul 2001
The potential for online self-help is largely unrealized in the B2B arena, but with spiraling support costs, that's likely to change.