Biographical Information
Sam Zordich

Articles By Sam Zordich
A go-to-market strategy should be based on the four major steps in the buying process, and on where the company's strengths lie in fulfilling the needs at each stage.
Posted 20 Jan 2004
The sales process must align a go-to-market strategy with the buyer's identified behaviors.
Posted 17 Dec 2003 [January 2004 Issue]
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