Biographical Information
Articles for Sam Zordich
Own a Stage in the Buyer's Process
20 Jan 2004
A go-to-market strategy should be based on the four major steps in the buying process, and on where the company's strengths lie in fulfilling the needs at each stage.
Own a Stage in the Buyer's Process
17 Dec 2003
The sales process must align a go-to-market strategy with the buyer's identified behaviors.