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John Wheeler

Articles By John Wheeler
By now it is clear that e-commerce is rapidly changing the landscape of business. But after all the new systems are up and running, how is e-commerce truly affecting your customer relationships and the efforts of your marketing and sales teams? Also, how can your organization capitalize on its e-commerce investment and improve customer service? By defining how to leverage and manage an e-CRM strategy, the answers will become clear.
Posted 01 Sep 1999 [September 1999 Issue]
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