|
Biographical Information
Jeffrey Schumacher
associate partner, McKinsey & Co.
|
Jeffrey Schumacher is an associate partner at McKinsey & Co. He can be reached at jeff_schumacher@mckinsey.com.
|
|
|
Articles By Jeffrey Schumacher
|
Simplifying the business will allow e-commerce managers to focus on core competencies that drive the top line.
How to capture the real self-service opportunity.
Information-based marketing programs deliver real value without companies having to spend millions.
Retailers can leverage brand assets and CRM capabilities to build a winning media business.
Marketers should expand their focus and look for opportunities to drive incremental revenue across all stages of customers' interactions.
Capitalize on the unexpected opportunities in CRM business process outsourcing.
To extract more value from existing sales machinery, B2B companies must address fundamental sales productivity inhibitors, focusing first on process, policy, and guideline improvements.
Create better products and more effective marketing campaigns at lower cost.
|