GoldMine, a provider of contact management technology, today announced integration with the Constant Contact suite of online marketing tools. The resulting integration will allow GoldMine users to utilize vital information on leads and customers from their GoldMine systems to create targeted email campaigns based on purchase history or other qualifying sales or communications factors.
In addition, GoldMine users will be able to view campaign results and detailed response information for each record. It will be featured in Constant Contact's MarketPlace, an online resource that connects small organizations with tools and services for growing their businesses.
"The real synergy of integrating with Constant Contact comes from the combination of GoldMine's core contact management functionality with Constant Contact's deep email marketing capabilities," said Paul Petersen, general manager of GoldMine, in a statement. "For example, a business using GoldMine and Constant Contact can create, send, and monitor large-scale automated email marketing programs, making the task of communicating with their leads and customers easier and more productive."
GoldMine users leveraging the Constant Contact integration can build and extract a particular segment of customers or leads from GoldMine, then import those email records into Constant Contact via import wizard to create a list. Constant Contact also offers an email template library and email designer.
"We strive to make our core functionality and extensive customer base accessible to innovative third-party developers via AppConnect, so it is rewarding to see a new integration partner come on board," said Joel Hughes, senior vice president of strategy and corporate development at Constant Contact, in a statement. "GoldMine's integration is a great complement to Constant Contact's online marketing tools. We look forward to working together to help drive small business success."
Integration with Constant Contact is available in GoldMine Premium 2013. Basic plans for Constant Contact start at $15.99 per month.