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The smart marketer realizes the long-term value of establishing specific goals for any email-marketing program.
Companies must define the role of the customer in their relationship, the type of customers they are seeking and the types of customer they are not seeking to form relationships with.
Don't miss opportunities to use CRM to enhance the bottom line.
Will growing differences between America and Europe have an impact on your reps' ability to sell?
The changing face of CRM in financial institutions.
The top-five functions to automatically build into your e-CRM strategy.
How to create a charter for customer care.
A cheesy look at how email marketing can increase sales.
Relationships, even eCRM relationships, are a two-way street.
Managers' failure to hold salespeople accountable can stall CRM efforts.
Perspectives on changing how the ROI game is played.
How to handle discussing touchy political topics in a business setting.
How to remove the roadblocks to learning the true value of your customers.
The unambiguous flow of information from customer to field service engineer and back due to the reduction in information intermediaries translates into considerable business benefits.
CRM buyers and sellers must understand is that CRM is an evolutionary process: The speed of CRM adoption by companies is not a straight line steadily reaching toward infinity; there will be stops and starts along the way, landslides or avalanches between ice ages. The current tectonic shift has unearthed the CRM agency business model.
The path to enterprisewide CRM should be viewed as evolution, not revolution. Answering these questions will result in gaining a better understanding of what is required to generate value from your previous investments.
An engaged business is one that engages customers by anticipating the service they require and seamlessly delivering that service, sometimes before the customer is aware of that need.
Work the edge--the point of interaction with stakeholders in your business that enables effective collaboration and sharing of information--to leverage existing systems and data within such emerging customer interaction touch points as Web sites, email, chat, and telephony.
The call center industry can thrive if providers of call center services quickly and thoroughly adopt complete quality cultures.
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