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With common-sense selection, implementation, and management, business leaders can get the most out of their CRM technology investments.
Sure, it can be unpleasant. But blocking out time for cold calling, and sticking to it, will make you a more disciplined, focused salesperson.
To develop and nurture a customer-driven culture, you'll need patience, hard work, and the right people in place.
Combining unconventional messaging with tenacity can double your contact rate.
They're still kids, but they're quickly becoming the ones who will keep your brand relevant.
Increased transparency and an engaged, motivated sales force are among the key benefits.
Declining enrollment is an obvious red flag, but there are other signals that your program needs a refresh.
Radical transparency at your company may sound scary, but it's not about privacy invasion; it's about collaboration.
As global data grows at an exponential rate, sales and marketing pros will need intelligent solutions more than ever.
Cloud technology lets agents work from anywhere, even remote vacation hot spots. (Featured on SmartCustomerService.com.)
The hype around artificial gives way to real-world use cases where bots and virtual assistants can help in customer service. (Featured on SmartCustomerService.com.)
Technology failed the retail giant, but so did its lack of focus on the right customer service strategies. (Featured on SmartCustomerService.com.)
Survey design has everything to do with whether customers will provide their feedback. (Featured on SmartCustomerService.com.)
Customer service is the responsibility of everyone in your company, from the CEO to the janitor. (Featured on SmartCustomerService.com.)
A surprising number of businesses are still not integrating their customer software systems, and that's bad for business. (Featured on SmartCustomerService.com.)
Artificial intelligence needs to be at the center if companies will have any chance of truly personalizing interactions. (Featured on SmartCustomerService.com.)
Chatbots need to be more functional if we want customers to use and like them. (Featured on SmartCustomerService.com.)
Making all of your middle-performing reps even slightly better can lead to big gains for your bottom line.
Marketing budgets will go to waste if customers continually drop out of poor user experiences.
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