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Peer-to-peer selling strategies leverage happy customers—and trust in peers—to drive revenue.
With common-sense selection, implementation, and management, business leaders can get the most out of their CRM technology investments.
Sure, it can be unpleasant. But blocking out time for cold calling, and sticking to it, will make you a more disciplined, focused salesperson.
To develop and nurture a customer-driven culture, you'll need patience, hard work, and the right people in place.
Combining unconventional messaging with tenacity can double your contact rate.
They're still kids, but they're quickly becoming the ones who will keep your brand relevant.
Increased transparency and an engaged, motivated sales force are among the key benefits.
Declining enrollment is an obvious red flag, but there are other signals that your program needs a refresh.
Radical transparency at your company may sound scary, but it's not about privacy invasion; it's about collaboration.
As global data grows at an exponential rate, sales and marketing pros will need intelligent solutions more than ever.
Making all of your middle-performing reps even slightly better can lead to big gains for your bottom line.
Marketing budgets will go to waste if customers continually drop out of poor user experiences.
Here are four keys to inspiring loyalty in the digital, data-driven, omnichannel era.
The crucial first step: Know your customers, and what they want.
As B2B marketers gain access to advanced tools, analytics and practices, they may hit some barriers along the way. Here's how to avoid them.
Mobile technology and social integration means more channels and more data, helping to fuel these three trends in the coming year.
Create an environment that gives reps the confidence to help customers at any touch point.
Customer complaints and business success are not necessarily mutually exclusive. (Featured on SmartCustomerService.com.)
How companies can leverage a hybrid agent-assisted/self-service approach for better customer experiences. (Featured on SmartCustomerService.com.)
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