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In an information age, data becomes the new source of value.
Provide quality content and nurture old and new prospects.
Sharing essential information is key to meeting customer demands.
Without a single, unified record, customer experience will be compromised.
Customer service is becoming the next brand differentiator.
A changing landscape calls for a shift in marketing strategies.
Ensure loyalty by putting customers first.
Email remains the top engagement channel, but using it correctly is key.
Switch from a channel-centered to a customer-centered approach.
Don't be burned by poor social media management.
Arm employees with the tools they need to best serve today's consumers.
Use the right motivators for maximum success.
Companies must flip the BI model from IT-dependent to self-sufficient.
Focus on revenue to drive project objectives.
When it comes to B2B, the sales rep is still a critical link.
End-to-end social management tools help savvy marketers 'pre-act,' not react.
Six steps for offering engaging experiences.
Master the basics before taking on the latest innovations.
Promote your satisfied customers to brand advocates.
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