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Viewpoints
A good first impression can mean the difference between success and failure.
In an increasingly transparent economy, value is key.
Create a culture of sharing and communicating.
While the benefits of the cloud are obvious, figuring out the logistics is less clear.
Strategies for gaining a competitive edge.
It's not what you have, but how you use it.
Add essential insight to contact center and back-office operations.
Provide associates with technology and training to meet consumers' changing expectations.
Tips for capitalizing on a treasure trove of information.
Build relationships that maximize revenue and grow market share.
Focus on your customers' lifetime value.
Multichannel customer journeys can make or break your business.
Make sales reps' jobs easier with the best resources available.
Empower shoppers and streamline your business processes.
E-commerce sites must make lasting impressions—and quickly.
Modern technologies must be combined with tried-and-true techniques.
Speaking directly to customers offers unique insights into their needs—and how your business can meet them.
Defining your ideal customer is key.
Use analytics to determine the best e-commerce strategies.
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