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Viewpoints
Social media and branded apps abound, but email is still central to the search for a single view of the customer.
It's time for data-driven approach that's proactive, not reactive.
The future of customer service is not a false choice between human versus machine.
The key to consistent, caring customer relationships is a purposeful, positive, productive culture.
Marketing in a post-impressions world that puts the customer first means that brand must focus on quality, not quantity.
Branded apps are a valuable part of your omnichannel strategy, but not if customers aren't using them. Here's how to compete successfully for your customers' attention and device real estate.
Between marketing, fulfillment, and support, there are dozens of interactions that make up, and affect, the customer experience. Here's how to get a handle on them. The first in a two-part series.
With Baby Boomers either leaving or about to leave the sales force, now's the time to focus on recruiting and developing the next generation of sales leaders.
First, you have to get a prospect to notice you. How you do so, and where you go from there, are the essentials of good sales development.
It's time to explore the human side of CRM in the B2B space. The third in a three-part series.
Political campaigns have their work cut out for them, with the vast array of devices and platforms on which to reach voters. Sound familiar? Take a page from their strategies.
If you thought Millennials were a challenge, get ready for the Centennials: They're both thriftier and have a shorter attention span, and soon they'll make up more than a third of all customers.
The complexity of data-migration jobs can result in costly downtime and lost data. Here's how to keep those projects on track.
A single metric, now matter how useful, can't give you the full picture.
Solutions need to match up with how marketers actually work. But too often it's the other way around.
Smart companies—ones that foster strong relationships—understand CRM is a two-way street.
It's time to explore the human side of CRM in the B2B space. The second in a three-part series.
Mobile-only salespeople need their own solutions—and those solutions need to go beyond providing content to enabling conversations in real time.
Struggling to get your CRM ideas off the ground? Here's a game plan to help you put your valuable CRM ideas to work.
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