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What is the right way to track CX? The best solution(s) will strike a balance between simplicity and usefulness.
Integration is the name of the game, and that goes for your technology and your personnel.
Personalization without identification is just spam. Here's how to unlock rich demographic, psychographic, and behavioral identity profiles that enable true personalization.
Bigger isn't always better: Data and personnel at big companies can often be working at cross-purposes. The solution: finding smart ways to make data actionable and people accountable.
Is there a chasm between what you think you're delivering to customers, and what your customers say they're actually receiving? Here's how to cross it.
Before revamping your rewards program, take a careful look at how it's designed. It may not be built for success.
While the customer service industry has been an early adopter and advocate of biometric authentication, certain risks might have been overlooked that could set consumer adoption back.
Peer-to-peer selling strategies leverage happy customers—and trust in peers—to drive revenue.
With common-sense selection, implementation, and management, business leaders can get the most out of their CRM technology investments.
Sure, it can be unpleasant. But blocking out time for cold calling, and sticking to it, will make you a more disciplined, focused salesperson.
To develop and nurture a customer-driven culture, you'll need patience, hard work, and the right people in place.
Combining unconventional messaging with tenacity can double your contact rate.
They're still kids, but they're quickly becoming the ones who will keep your brand relevant.
Increased transparency and an engaged, motivated sales force are among the key benefits.
Declining enrollment is an obvious red flag, but there are other signals that your program needs a refresh.
Radical transparency at your company may sound scary, but it's not about privacy invasion; it's about collaboration.
As global data grows at an exponential rate, sales and marketing pros will need intelligent solutions more than ever.
Making all of your middle-performing reps even slightly better can lead to big gains for your bottom line.
Marketing budgets will go to waste if customers continually drop out of poor user experiences.
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