In 1999, Marc Benioff's Salesforce.com went looking for the end of software, and a decade later found its first billion-dollar year. Now it's looking for the next billion.
For the rest of the November 2009 issue of CRM magazine please click here
Think back to what CRM used to be: Ten years ago, the technology was too big, too slow, too expensive. And then along came Salesforce.com, with an offer seemingly too good to be true: software-as-a-service, magically delivered via the Internet. Just the right size, just the right speed, just the right cost.
No one believed Salesforce.com would fulfill its promises. No one believed a revolution had begun. No one believed that CRM—and every other enterprise technology under the sun—could be anything other than lumbering and slow and expensive.
Ten years ago, Salesforce.com was barely an idea. Today, with more than a million users and more than a billion dollars in annual revenue, it’s helped alter our very notion of what technology is and can be.
This month’s issue of CRM is an examination of how Salesforce.com covered so much distance in such a short time—and a warning of sorts about the nature of change.
Ten years ago, Siebel Systems defined the boundaries of CRM. Salesforce.com defied those boundaries—and then demolished them. That’s what it was built for—to foment a revolution.
But what happens after the revolution? —The Editors of CRM magazine
For the rest of the November 2009 issue of CRM magazine — a look back at the first 10 years of Salesforce.com — please click here.
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It's been 10 years since the founding of Salesforce.com, and CRM has never been the same.
CRM providers are like scavengers these days, eager to poach from a competitor's client list.
Software-as-a-service has expanded horizons—but your sales reps may ultimately need a unified solution.
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The software-as-a-service CRM vendor's new Service Cloud solidifies crowdsourced customer support.
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Dreamforce '09: The software-as-a-service pioneer unveils what it calls its fourth cloud -- the Collaboration Cloud -- as well as a product called Chatter.
A look back at the peaks and valleys (and more peaks) of Salesforce.com's first decade.
Salesforce.com was careening toward bankruptcy. Even Marc Benioff secretly feared his company's days were numbered. But then revenues picked up — and the revolution began in earnest. He's shown he can topple an industry — but can he lead one?
CRM Evolution '10: As CRM magazine's annual conference gets under way, the ninth annual awards honor companies, customers, and industry visionaries for successes in the CRM marketplace over the previous 12 months.