The Enlightened Enterprise

As big businesses enter phase 2 (and for some, phase 3) of their varying CRM initiatives, these tips will refine the advance.

By Colin Beasty

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The question, for many enterprises, is no longer which CRM system to purchase, but how best to leverage the solutions they have. Whether that's via tighter integration with other enterprise solutions, improved multichannel capabilities, or analytics to elicit insight about customers, big businesses have a lot of choice when it comes to implementing solutions that will take their CRM initiative to new performance heights.

These suggestions represent advice that covers new trends and emerging technologies sculpting the industry, with a few tips echoing CRM magazine's June and December 2005 issues. As always, no matter how well integrated or advanced a CRM solution is, it's more about the people and processes than it is about the technology.

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