The 2004 CRM Leader Awards: Introduction

At a time when some pundits were predicting the demise of CRM as we know it, the industry was abuzz with the news of a host of mergers, a boost in the interest in hosted and on-demand applications, a frenzied race for share of the midmarket, and a raft of success stories among users. Thus, the industry beat the so-called odds and, according to AMR Research, overall CRM revenue grew 4 percent last year. This growth was led by the successes of both vendors and CRM user companies determined to win through their dedication to serving customers in ways that everyone wins. CRM magazine honors this spirit and determination with the 2004 Leader Awards. The 2004 CRM Elite 6 companies that set out to get measurable results from their CRM initiatives and met or surpassed even their highest expectations. The 2004 Influential Leaders 9 outspoken executives who have made a significant impact on their company or on the industry in the past year. Additionally, we induct 2 industry lunimaries into the CRM Hall of Fame. The 2004 Market Leaders 5 industry-leading vendors that have excelled in each of 8 categories, based on a combination of revenues, growth, market share, reputation for customer satisfaction, and depth of functionality. Click here to read about past CRM Awards.

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