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Influential Leaders: The Dynamic Solo
Brad Wilson, general manager, Microsoft Dynamics CRM, Microsoft Business Solutions, Microsoft
For the rest of the August 2010 issue of CRM magazine please click here

Don’t call it a comeback—Brad Wilson’s been here for years. After Microsoft’s top CRM executive was named an Influential Leader a record-setting three consecutive times, his 2009 absence caused quite a stir. 

He hadn’t vanished; he was simply in the shadow cast by his own past triumphs of jump-starting the vendor’s CRM efforts—first for a full-suite offering, and then one delivered via software-as-a-service (SaaS). Integration efforts raised Microsoft’s profile this year—and, by extension, Wilson’s. 

“In the sometimes-revolving doors [of] Microsoft’s Dynamics leadership,” says China Martens, senior analyst for enterprise software at The 451 Group, “[Wilson]’s been a constant presence shepherding its CRM business—and getting it ‘SaaSy.’”

“Brad’s at the right time and right place for Microsoft,” says Ray Wang, a partner at Altimeter Group. “He’s infusing direction and vision to take the company into the enterprise while preserving its roots in [the small-and-midsize space].” 

“Brad just ‘gets it’ more than most people,” says John Ragsdale, a vice president at the Technology Services Industry Association.  


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