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Why CRM?
There are as many reasons for implementing CRM as there are companies. But according to a CRM magazine and Aberdeen Group survey, there are 10 primary drivers for deploying CRM technologies. More than 360 respondents--86 percent of whom are involved in their company's CRM budget, implementation, or strategy decisions--revealed which of these drivers are the most important.
For the rest of the February 2004 issue of CRM magazine please click here
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There are as many reasons for implementing CRM as there are companies. But according to a CRM magazine and Aberdeen Group survey, there are 10 primary drivers for deploying CRM technologies. More than 360 respondents--86 percent of whom are involved in their company's CRM budget, implementation, or strategy decisions--revealed which of these drivers are the most important.
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