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Why CRM?
There are as many reasons for implementing CRM as there are companies. But according to a CRM magazine and Aberdeen Group survey, there are 10 primary drivers for deploying CRM technologies. More than 360 respondents--86 percent of whom are involved in their company's CRM budget, implementation, or strategy decisions--revealed which of these drivers are the most important.
For the rest of the February 2004 issue of CRM magazine please click here
There are as many reasons for implementing CRM as there are companies. But according to a CRM magazine and Aberdeen Group survey, there are 10 primary drivers for deploying CRM technologies. More than 360 respondents--86 percent of whom are involved in their company's CRM budget, implementation, or strategy decisions--revealed which of these drivers are the most important.
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