Insuring CRM Success
For the rest of the November 2003 issue of CRM magazine please click here
A recent Aberdeen Group study found that CRM investment is on the rise in the insurance industry. The chart below shows some of the most popular areas in which insurance firms are using CRM. The study also found that while nearly 42 percent of the study group said they would buy CRM from a vendor, about 21 percent would build in-house. The remainder was undecided. The chart below the main deciding factors in the build-or-buy dilemma. Bar Chart

Bar Chart
Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Popular Articles

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us