Insuring CRM Success

For the rest of the November 2003 issue of CRM magazine please click here


	Print Version

Page 1

A recent Aberdeen Group study found that CRM investment is on the rise in the insurance industry. The chart below shows some of the most popular areas in which insurance firms are using CRM. The study also found that while nearly 42 percent of the study group said they would buy CRM from a vendor, about 21 percent would build in-house. The remainder was undecided. The chart below the main deciding factors in the build-or-buy dilemma. Bar Chart

Print Version

Page 1

To contact the editors, please email editor@destinationCRM.com

Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.

Popular Articles

To Boost Customer Service, Wow Your Primary Customers—Your Employees

Q: Customer Agents or Self-Service? A: Both

LinkedIn Launches CRM Partner Program

Absolutdata Launches Navik SalesAI

Acquisio Releases Acquisio Social