"The main thing CRM has done for our company is change our culture to be more customer focused.
--David Brooksbank, manager of market development, Colfax Power Transmission Group
"Companies must realize that systems don't exist in a vacuum. CRM process changes effect ERP and supply chain management."
--Scott Nelson, vice president and distinguished analyst, CRM, Gartner
"How can we integrate the voice of the customer into the organization so it drives the organization?"
--Anthony Pichnarcik, voice and customer pricing leader, global marketing and business development, Honeywell
"It's not so much the size of the ROI that matters [anymore], but the speed of the return."
--Leo Apotheker, president, global field operations, SAP AG
"Every day we all interact with customer systems. Sales, marketing, and service--the customer-facing applications--this is where we will remain focused for the next decade."
--Tom Siebel, chairman, Siebel Systems
"Customers want a full suite of integrated applications from one strategic partner."
--George Ahn, group vice president and general manager, PeopleSoft CRM
"The military, the CIA, law enforcement officers--all of these agencies have come to the conclusion that they better start sharing information and now the money is flowing for CRM."
--Barton Goldenberg, president and founder, ISM
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